How to Choose A Laco Watch

how to choose a Laco watch

Today is a great day to buy a new watch. Never have you been so spoilt for choice; there is a myriad of compelling timepieces competing for your money this year!

However, such a selection could prove overwhelming – particularly if you are buying your first watch or beginning to learn about mechanical movements.

Consequently, one of our most important responsibilities as your watch retailer, is to dig deeper and take as much time as it takes to pair you with the perfect timepiece. Together, we’ll consider every detail, to not only find a stylish watch that is an honour to wear, but one that’s also suited to your lifestyle. Is it strong enough to handle a week of deep-sea diving or the stag do you may have planned? Let’s find out.

Happily, Laco have watches for every occasion and scenario possible; follow us as we navigate the diverse range of watches that the revered Pforzheim manufacturer offers.

how to choose a Laco watch

Today, Laco’s Flieger range is still intrinsically linked to the timeless designs of the 1930s; in 1935, they were one of the original manufacturers of timekeeping instruments for the German Air Force.

The Flieger range is split into three distinct style types:

  1. The ‘Type A’ style refers to a clean and simple twelve-hour dial display with a classic triangular 12 o’clock indicator. It’s perhaps Laco’s cleanest and most legible look. 
  2. The ‘Type B’ features a sixty minute readout around the perimeter of the dial to monitor short intervals of time and a 12 hour central display. It’s one of the most authentically designed pilot’s watches. 
  3. The ‘Type C’ style features more contemporary styles, including chronograph watches and models which pay homage to important historical aircraft; such as the DC-3 and Spirit of St. Louis.

High quality Miyota OS10 movements are used in the quartz chronograph range, which are beautifully finished and offer superb value for money.

The premium Classic Flieger watches are also available as ‘Erbstück’ or ‘Heirloom’ models. These are meticulously hand-aged by Laco’s in-house metallurgist to simulate years of wear and tear; therefore, each timepiece is entirely one-of-a-kind.

Want more? Laco’s Navy watches incorporate the same Miyota movement and case designs, but instead offer classic maritime dials. Those of you with exquisite taste ought to look out for my personal favourite, the 42mm Valencia; which has a fully-limed dial and classic light brown leather strap.

how to choose a Laco watch 

The Philadelphia also stands alone as a unique highlight within the Navy watch collection. A sunburst blue dial, 36mm case and highly polished mesh bracelet make this a really elegant, and slightly dressier unisex watch; with a Swiss movement at its heart.

The Vintage models draw upon minimalist German design, featuring clean black or white dials with slender indices and numerals. In either the 34mm or 38mm case sizes, these models are superbly balanced with a nostalgic domed acrylic crystal, offering the perfect ‘retro’ look.

For something extra-special, try Laco’s Goldstadt Vintage model; limited to just 250 pieces in the world. With its 18 carat gold-plated case and 1950s style dial, the watch perfectly commemorates the 250th Anniversary of Pforzheim, Germany’s ‘Golden City’.

how to choose a Laco watch

Finally, you have Laco’s Classic range to consider; which showcases modern, slim case designs and timeless German styling. These elegant throw-backs to an era long passed, are perfect for the every-day wearer, because most models available in 38mm or 40mm – making these simply marvellous for accessorising with a variety of leather and fabric straps.

So there you have it, a whistle-stop tour of our Laco range. Whether you make your decision within five minutes or five months, we at Page & Cooper are always on hand to give you a guided tour of any of our watch collections; just ask.