Introducing the Melbourne Watch Company
When we, at Page and Cooper, say we search far and wide to bring you new and interesting watches, watches of real quality that won’t be found in every jeweller and shopping centre in the country, we really mean it. Recently messages began coming in to the office about an impressive new watchmaker, new to us, the UK and indeed the whole of Europe.
The clue to identity is in the name and one does not have to be much of an aficionado to work out that a watch bearing the name Melbourne, hails from a product manufactured in one of Australia’s most historic, diverse and vibrant cities.
5 years ago Melbourne based watch enthusiast Sujain Krishnan, taking advantage of innovative crowdfunding and with a highly skilled team to back him up, worked tirelessly not only to create a unique brand of intriguing watches but to help foster and grow watchmaking in Australia. The Melbourne Watch Company (MWC) showed such promise that in 2017 the showroom facilities were expanded to include a new workshop where all watches are now assembled and rigorously tested in-house by MWC's own watchmakers before dispatch.
And this is what differentiates MWC from other watch brands. The commitment to manufacture watches in their home town, creating designs that draw influence from elements of Melbourne’s diverse culture, from the vibrant CBD laneways to the relaxed class of the bayside and coast. The City of Melbourne is also famed for its blend of historic and modern architecture, something that MWC aims to adopt aesthetically into its designs.
Based upon the interest shown by our team, we at Page and Cooper contacted the Melbourne Watch Company, who were delighted to send samples for our appraisal and approval. We admired the beautiful attention to detail and clarity of design. MWC have sculpted a collection of classic watches using interesting movements, intriguing dials and fine case finishing. With classic watch design, it is not an easy task to get ‘simple’ right but we think MWC have.
And it’s MWC’s constant evolution that really fascinates us. The launch of the brand at Page and Cooper coincides with the launch of a new Flinders model for 2018. The original Flinders was the first design released by MWC in 2013. The design is a blend between dress and casual styles and features a lovely Swiss automatic movement in a slim 40mm brushed and polished case. The choice of material is stainless steel or rose gold. Page and Cooper particularly admire the slim case lugs. The dial is multi layered and ceramic with teak deck style centre, polished and raised indices which are a great way to accentuate the light and there are blued hands with a date window which has a polished frame. The hands themselves are blue or black with the second hand now boasting the uniquely delicate ‘M’ counter balanced second hand.
And now to the best bits! The new Flinders MWC Watch is powered by a Swiss made Selita SW200 movement with a customised rotor visibly at work inside the screwed display back. Beautiful.
And all of this incredibly detailed Flinders watch is available complete with two leather straps and in a handsome polished wood display case for the first ten orders through Page and Cooper.
A watch of beauty, a joy forever.