Our Baselworld 2018 Report


The Page and Cooper Annual Pilgrimage to the World’s premier watch show, Baselworld began at dawn on a Tuesday morning. Like many of you, we enjoy driving through the French, Belgium, German and ultimately Swiss countryside, and of course an early start is essential. On this particular occasion we left a UK in deep snow, battling the ‘Beast from the East’ mark 2. Our chosen transport for the journey was a new Alfa Romero Stelvio SUV, kindly supplied by the Company itself and the car coped admirably under all conditions. Thankfully we left the snow behind us. Once we had made the ferry crossing, the sun appeared and the drive through Europe to Basel was easy, pleasant and uneventful. We are always welcomed to the Exhibition early on Press Day and so we have the chance, before the official opening, to say hi to all our friends before they get too busy.


We are aware of the chatter that the future of the Basel Exhibition will be short lived and that these are its final years but we do not agree. It’s still the best place for those of us in the industry to meet and make friends, old and new, and there is always the special excitement for those of us at Page and Cooper to discover some new and very special artisan who produces, with engineering skill, love and exquisite craftsmanship, just a handful of watches a year. Making access to the exhibition easier and more affordable is our suggestion to ensure the exhibition’s future together with allowing the buying watch fan access. After all, you are the most important people.


It’s always a real pleasure to spend time with our good friends at Laco. They produce amazing watches at affordable prices from their factory in Pforzheim. Again this year, they did not disappoint with some exceptional new releases. First up was their original Flieger in 39mm which now joins its 42mm and 45mm brothers, all available with Type A or Type B dials and with a choice of automatic or hand-wound Swiss movements. Next up is an exciting new addition to the range, the new 300m Diver Watch in the Squad collection. This is an entirely new piece which merges classic Laco features in a new 42mm Professional dive watch. A nice addition will be a bracelet fastening. Finally, Laco presented new 42mm watches inspired by their naval pocket watches. These timepieces were some of the most admired at the show. Stunning casework, clean dials, quality we have come to expect from Laco. Laco are producing more work in-house now and the classic Unitas pocket watch is a case in point, now being modified and decorated in the Pforzheim factory.

Laco new models should arrive within the next few weeks and we are confident you will love them as much as we do.


Next stop, Sinn, with whom we had a very successful joint venture last year with the BLU1. On the Sinn stand this time, we had an opportunity to meet that very nice chap, Armand The Watch Guy; a real pleasure. Sinn had a small but fascinating collection of novelties for the Basel show. First, the new blue 103 Sa B E. This watch will be hugely popular. So much so, that at the time of typing we have already sold half our allocation. This is indeed a unique piece with its sapphire all aluminium blue bezel, domed sapphire crystal and sunburst blue dial. Next are two interesting additions to the Sinn collection. The 836 3-hand and the 936 Chronograph. These all have an interesting combination of smart features such as such as a brushed and polished case with a clear dial and luminova filled Rhodium dials but also with regiment scratch resistant technology and magnetic field protection. It’s also worth noting that the Bi compax 936 features Sinn’s SZ05 movement with 60 minute counter.

To wrap things up on the Sinn stand, we have the 910 SRS. Another great example of Sinn’s horological expertise featuring a ratchet wheel chronograph with a fly back function. Attached appliqués and polished, shiny chamfers on the counter rings correspond harmoniously with the polished glass rim and all these features underline the high quality aesthetics of this timepiece. An exceptional example of Sinn’s supreme micro engineering skill.

Please note that at this time our demand for Sinn far exceeds supply so make sure it’s not you who misses out on these exceptional watches.


During our visit we made time to pop along to see the new Open Gear collection from Chronoswiss. Mike, the designer and master craftsman from Lucerne, explained to us the extreme level of technical ability and attention to detail that goes into these watches. The dial is actually a part of the movement with the gear train being mounted on it. Incredible! Also on show was the Sirius Regulator Day Night limited edition. This is a watch deserving of serious consideration by watch fans.

At Page and Cooper, 2018 is shaping up to being a really exciting year and there will be additional special announcements very soon. We are thrilled that the passion we have for the watches we love is shared by so many of you.

As ever, watch this space for more exciting news from Page and Cooper.